Website Redesign for Dipa Solutions

PROBLEM The website encountered challenges stemming from convoluted navigation, resulting in user confusion and loss of context. Additionally, the low contrast between text and background colors made it difficult for users to read content. SOLUTIONS • Usability Testing: Conducted tests to identify improvement areas. • Proto-Personas Creation: Developed new proto-personas for the target audience. • Information Architecture: Simplified and streamlined the site’s structure. • Rebranding: Introduced vibrant colors and 3D elements to capture attention. • Responsive Design: Ensured optimal experience across tablets and mobile devices. • Accessibility Focus: Improved text contrast and enhanced HTML for screen reader compatibility. • Internal Testing: Simulated product use scenarios to ensure usability and functionality. OUTCOME The redesign significantly enhanced the user experience, resulting in a more engaging and intuitive interface. Our efforts in creating new proto-personas and a simplified information architecture successfully targeted and attracted the desired audience. As a result, Dipa Solutions experienced increased user engagement, higher conversion rates, and positive feedback from both new and existing users, fulfilling the project's primary goals.