Veggie Vegan App

PROCESS I started by analyzing the context in Argentina, focusing on the number of vegetarians and vegans. This led to the hypothesis: "Providing users with easy access to detailed nutritional information and guidance on ingredient combinations empowers them to make informed dietary choices and create balanced meals." To validate this, I conducted interviews and surveys with over 10 vegetarian and vegan users. The results were telling: 70% revealed a lack of understanding regarding essential vitamin intake. 40% contemplated abandoning their dietary choices due to concerns about nutrient deficiencies. 80% expressed frustration in finding suitable recipes and dietary information tailored to their preferences. Based on these insights, I proposed a solution: create an app that allows users to discover nutritious recipes, access detailed nutritional information, and receive tips on creating well-balanced meals. Using card sorting (both open and closed), I organized the information effectively. I then developed the information architecture and created wireframes. These wireframes were tested and iterated upon to enhance usability. OUTCOME The result is an intuitive, user-friendly app that supports vegetarians and vegans in maintaining a balanced diet through accessible and informative resources.